Non-Toxic Tigers
Thursday 02-05-2024 - 09:34
Deep inside Central India lie two of India’s oldest nature reserves. They are famous for their untouched biodiversity and are home to the iconic Bengal Tiger.
In between the two reserves live 14.000 small cotton farmers. When the Tiger wanders from one nature reserve to the other, the cotton fields function as an important Tiger corridor.
FROM TOXIC TO NON-TOXIC, IT MEANS THE WORLD.
Neutral teamed up with WWF India to be part of a pilot study to promote organic cotton agriculture in this area of India. Changing farmers from conventional to organic farming. Without the toxic impact of pesticides and chemicals in cotton farming, the Tiger, the wildlife, and the farmer can thrive.
📍Check out the map of the first pilot project
By creating a healthy corridor where the Tigers can walk between reserves, organic farmers are playing a key role in the conservation of this magnificent species, while also growing healthy food for themselves, and high-quality cotton.
The Tiger is a symbol of what a healthy ecosystem looks like and is a reminder of the delicate balance of biodiversity and wildlife. That’s why we love our Tigers, hence the name Tiger Cotton.
What's in it for you?
Tiger Cotton is high quality label-free garments, made of 100% cotton in conversion and manufactured and certified according to the strictest international standards. See the full range >
Tiger Cotton has a compelling story for both you and your customers, making it an effortless and impactful narrative to share when communicating sustainability.
Reach out to Tracy at tracy@neutral.com, if you have any questions.
